HealthAssure launches a new business unit

HealthAssure , one of India’s foremost aggregator of primary health-tech services, has announced their expansion into the B2C market to build a high-quality network ecosystem in the primary care sector for the consumers.
HealthAssure brings a deep understanding of the Indian healthcare environment and provides solutions that bridge the present gaps in primary care services prevailing in India. In the past seven years, the company has successfully positioned its flagship services in the corporate and insurance sector and hence realises a great potential in the B2C space as well. To speed up its growth and drive sharper focus, the company is creating two verticals – the insurance business and the consumer products group with individual business heads and P/Ls.
The insurance business which includes PPHC, tele MER claims will be headed by Ninad Raje, Director & CIO, HealthAssure. And the consumer business including corporate products, insurance OPD, B2B2C alliances and Direct to Consumer (D2C) retail products will be headed by Ankush Chatterjee, as Director, HealthAssure in addition to his responsibilities as the CMO. And Delly D’Souza takes on a bigger role as the Chief Network Officer.

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