India’s biggest annual radiology event organized by the Indian Radiological & Imaging Association (IRIA) – the 67th Indian Radiology Congress – was held between 23rd and 26th January 2014 at Agra. At this prestigious event, Carestream Health India showcased some of its innovative radiology imaging solutions, which attracted attention of several imaging specialists, general medical community and healthcare administrators from across India and several countries from around the world. Carestream’s booth was one of the best, which was specifically designed around the theme “A Smarter Way Forward”. The booth was strategically located near the entrance gate of the exposition area, where Carestream showcased its latest innovations such as PACS solutions, the DRX-1 System, the DirectView Classic CR System and the DirectView Vita CR System. The DryView 5700 Laser Imager and the DryView 6850 Laser Imager were also on the display that attracted many eyeballs. Another highlight was the demo station of Carestream’s exclusive online journal ‘e-Radiograph’ (Biyearly clinical publication, an educational initiative by Carestream). The station was placed at a hard to miss exclusive location, which ensured overwhelming response from customers. Speaking about the tremendous response Carestream received from the customers at this prestigious congress, Mr. Nilesh Sanap, Manager Marketing, Carestream Health India, said, “It was a result of the distinctive experience company had been able to create through its booth’s design, personal interactions, demonstration of its industry-leading product range, and the various branding, and media activities conducted during the Congress.” The event served as a great networking platform for both Carestream and its customer. It provided visitors with the first hand experience of Carestreams’ innovative radiology imaging solutions to perform their job better, faster and most cost-effectively.