Medical Tourism Event Special Feature in Healthcare Radius, March 2017



India is fast emerging as the top medical tourism destination and is globally recognised for quality medical care, excellent services and competitive pricing. Our holistic medicine synergies are MT’s biggest attractions in India. Our Indian healthcare brand is synonymous with “safety trust and excellence”. Thus it is clear that the opportunities and challenges for growth in the health sector are lurking and our industry needs to collective address issue that plagues MT growth.

I am pleased to bring to your kind attention that in March 2017 our industry will be witnessing 2 prominent medical tourism exhibition collectively bringing together the best hospital brands and eminent personalities on single networking and discussion platform. Healthcare Radius announces it collaboration with World Medical Tourism Congress 2017 & International Healthcare Tourism Congress 2017 as media partners

ABOUT WMTC 2017 & IHTC 2017

1] World Medical Tourism Congress India 2017 is being held on 7th -8th March 2017 in New Delhi.
The World Medical Tourism Congress India sees the entry of the largest medical tourism event organizer in the world – WMTC into the Indian market in partnership with The Times Group India’s leading media group. The objective is to further leverage on India’s capabilities in the medical sector backed by a strong value proposition. This would help pole vault India ranked currently 5th in the Global Medical Tourism market and establish it as a hub for medical tourism. Event will provide an international dimension to the MT trade with renowned international speakers propagating modern trends and presenting global opportunities in the sector. An international hosted buyer program presents business prospects from across borders.

2] International Healthcare Tourism Congress 2017 being held in Bangalore from 3rd -4th March 2017
IHTC is the most comprehensive international healthcare conference and tradeshow in the industry. The event will offer an opportunity to interact with leaders in medical tourism industry, both from local and global partnerships. This will be a platform for Pharma company’s, hospitals, Medical Tourism Agents, Insurance Companies, Medical Technology Manufactures, Wellness and hospitality Industry and healthcare investors to meet & associate. There is a special hosted buyer program announced for Medical Tourism Agencies (MTA) which will provide a pre-set number of discounts for registrations, complimentary registrations, local hospitality and travel allowance to selected companies, government employees, insurance agents and other qualified buyers as benefits for Medical tourism facilitators.

Healthcare Radius plan to publish a exclusive medical tourism special feature in its March ’17 edition with special coverage to these 2 events and provide updates on new trends prevailing in international circuits. This features also provides an opportunity for Indian hospital to display their positioning in a global environment via our publication.
Health Radius magazine ensures to be circulated at these event along with a special digital promotion of the magazine to international audience that matters. We invite your participation in this high impact feature.


Booking Deadline : 10th Feb 2017 | Ad Submission deadline: 15th Feb 2017

Looking forward to your participation and confirmation at earliest



Tushar Kanchan | Business Head


Direct: +91 22 6154 6019 Mobile: +91 98214 59592
Notan Plaza, 3rd Floor, 898 Turner Road,
Bandra West,
Mumbai 400 050, India
Switchboard: +91 22 6154 6000




The 2nd Edition of the International Healthcare Tourism Congress (IHTC) 2017, in Bengaluru, India, is set to pave way for some new boost to the Tourism Industry

The 2nd Edition of the International Healthcare Tourism Congress (IHTC) 2017, in Bengaluru, India, is set to pave way for some new boost to the Tourism Industry


The IHTC 2017 to take place on the 3rd – 4th March, 2017 in Bengaluru.

IHTC – INTERNATIONAL HEALTHCARE TOURISM CONGRESS is a noted knowledge platform of international standard Healthcare and Tourism in India with an objective to bring together India’s top executives/ decision makers from the health, healthcare and tourism industry, innovative solution providers and stalwarts to discuss on acute technological issues and business challenges currently faced in the Healthcare Sector in the country. It will, therefore, provide maximum inputs of practical knowledge among Medical Tourism Agencies (MTAs), Tourism experts and Medical Marketing heads, addressing sessions on the latest and most recent developments. The IHTC is more than just a Healthcare Tourism conference. It is a dynamic forum packed with Thought Leadership sessions over a period of two days.

By creating a platform and by bringing in all the stakeholders of the Healthcare Tourism Sector under one roof, Ms. Anitha Niranjan, Managing Director – CIMGlobal wants to encourage the strength of the industry just as much. Keynote Address by Prof. Ravi Ramamurti (Distinguished Professor at North-eastern University and The Founding Director of The Center For Emerging Markets, USA). Also, a Parallel session on Outcome based Round table closed door discussion, Emerging Multiple business models and stakeholders in promoting medical tourism

International Healthcare Tourism Congress have successfully acquired attention and support from both State and Central Government as the topics of the congress are well sorted as per the industry needs. Few of the topic for this congress are as follows like Embracing Health Innovation – India’s strength on Health tourism, Telemedicine, Oncology, Organ Transplant, Dentistry, etc.

IHTC 2017 will be successful in planning and designing the congress around the MTA’s and the Industry prerequisites. We are well aware that Healthcare tourism in India is the next crown jewel that could shape the future of India’s economy and hence we are putting effort in gathering the much-required support. The government also estimates that the growth of health-related services will be more than 5 percent for the next 10 years and that should further attract more such visitors.

Major corporations such as Tata, Fortis, Max, Wockhardt, and Apollo Hospitals have made significant investments in setting up modern hospitals and tourism-related services to cater to the new brand of visitors from abroad.

Bengaluru, is a leading player in the Health tourism/healthcare industry. It is increasingly emerging as the destination of choice for a wide range of Health procedures.

• Highest number of JCI hospitals
• The only city in India which has national Institute in Unani medicine
• Good supply source of medical talent. This includes doctors, nurses, pharmacist, lab assistants.
• Cosmopolitan outlook of the city and that is strong on hospitality
• Key source locations are aware of the city and the infrastructure and it can be leveraged. Source location countries for Bengaluru include Middle East and Africa, particularly, Central Africa Kenya, Nigeria, and Ethiopia, but it also gets patients from Oman, Iraq, Bahrain, Sri Lanka, Bangladesh, Maldives, and Myanmar.
• City has well development ecosystem of partners including allied service like language translators
• South India has had a good start in attractive medical tourists and Chennai is leading the visitors in the country.

The event will offer an opportunity to interact with leaders in Health tourism industry, both from local and global partnerships. This will be a platform for Pharma companies, hospitals, Health Tourism Agents, Insurance Companies, Health Technology Manufactures, Wellness and hospitality Industry and healthcare investors to meet & associate.

We look forward to see you!!

Contact Person
Registrations – Mr. Gautam Menon (+91 97312 61053 /
Sponsorships – Ms. Meenakshi Ganesan (+91 98454 31894 /

The right approach

The right approach

International heads of hospitals explain the strategy they opted for: source, geography or cluster approach

Healthcare groups have adopted varied approaches to tap the burgeoning medical tourism market. The groups have opted for geographic approach, cluster approach or source approach or a melange of all. We spoke to various international marketing heads to understand the rationale behind the approach they adopted:

Benny Charles Daniel
Head, International Business
Manipal Health Enterprises

The approach that most growing hospitals in India adopt are geography based approach, whereby the individuals in team are lined up to select geographies to market and generate sales. This, in concept, does offer a better hold in the market, but the shortfall in this approach is the ability of individuals to handle multiple partners who require multiple deliverables to build on the relationships
The next approach that is being tested is individuals aligned to certain hospitals of the group and will be responsible to bring in sales for those units. Though this gives a better accountability, there will be a lot of duplication and competition among the group and this limits the scope of promoting the brand as an entity. This is called the cluster approach
There are a select hospitals that follow what I call as a source approach. This will be an approach where individual team members are aligned to a particular source or stream of revenue, thus helping us focus on specific deliverable for each source and to maximise sales and conversions. While each approach has its own merits and demerits, hospitals are trying their way that matches their business goals
We discontinued the cluster approach. Duplication was a key reason in efforts to adopt to the source approach. There are several verticals in MVT like government, institutional, direct, partner based and office driven. The main reason to adopt this approach is that each vertical demands a set of expectation and deliverables from the hospital and having a person slightly helps us address this better. In addition, when a person is aligned to a vertical their thought process also goes in terms of streamlining the system, developing sales models to enter similar systems, evolving service delivery to meet their vertical expectations- all these in my opinion are the base for a sustainable and scalable business model
This approach helps us build sustainable and scalable business model in each vertical. Having a person focus on a vertical also helps us outweigh the latest developments in the industry on that particular vertical. In addition, this helps team members develop into account managers handling viable business portfolios. The negatives are that the sale generation will happen over a sustained period and won’t be immediate

Gokul Prem Kumar
General Manager – International Marketing
Continental Hospitals

At Continental, we follow a mix of cluster and source approach. Cluster is bigger than source approach. The advantage of cluster approach is having better hold on the market, as we engage the primary clinician through the person handling the market. It also ensures better brand building exercise for long-term-sustainability. The disadvantage emerges when the person handling a cluster moves out- there is a large amount of potential risk of losing business. Source approach is basically for local facilitators and direct patients.
For cluster, we have people assigned for East and West Africa, Middle East and SAARC. At the same time, we have in-house staff who handles facilitators and direct patients. But the bucket of cluster is bigger than source. Around 60% of our business comes from Africa, 25% from SAARC and 15% from the Middle East.
After identifying the potential markets, we have deployed people with experience in those markets. We have been acquiring talent from the industry and have been continuously engaging with key opinion leaders and primary clinicians from these markets as we adopt cluster approach.
As Continental is part of Parkway Pantai group, we are trying to build on brand image of Singapore and Gleneagles legacy and credibility in SAARC countries, where the traction is very high.

Karthik Rajagopal
CEO, Aster Hospitals, GCC region
Head, MVT, Aster DM Healthcare

It is a combination of all the three since all of them are not mutually exclusive. However, the broad international geography is divided under two zonal heads: one handles the Middle East and South Asia and the other handles Africa. Under each of these, zonal heads are personnel who have the specific responsibility for handling a country or a combination of them. Each team lead under the zonal heads handling all the segments including the government, corporates and insurance, referral clinicians, facilitators and rest of the channels.
The biggest advantage of the hybrid approach that we follow is the coverage and the continuity that we get across the geographies that we operate in. MVT is typically a relationship business and, therefore, it is important we have someone stationed locally in order to ensure that they are touching distance and always available to the stakeholders including the patients. Also, each market has its own nuances and somebody stationed locally is able to understand those nuances and then develop the strategy.
The biggest risk factor would be the movement of personnel to competition, post having developed a market. It is similar to competition buying out clinician practices. Since this is a relationship-led vertical, the business to a large extent tends to follow the individual. While we talk of brand experiences, some side of the MVT business is still vulnerable to personnel movement.
Aster traditionally gets a large base from the GCC funneling into its flagship facility in Kochi- Aster Medcity. However, it is pretty early days as yet for Aster in the MVT vertical since we are just seeing both scale and supply of quaternary beds emerge in India. Now with the launch of the Aster CMI Hospital in Bengaluru and the makeover of the Aster Prime Hospital in Hyderabad, we should see more patient inflows.

Renu Vij
Associate Vice President- International Business
Global Hospitals Group

We follow the geographic approach and have done region-wise territory distribution. We have territory or country managers who are supposed to get into the markets for business development. We have mainly divided the whole globe into three parts: Asia, Africa and ROW. Asia is further divided into Middle East, CIS, SAARC and SE Asia and Africa into West and North, East and Central and South Africa. ROW is the rest of the world and digital marketing.
Selling is not about what we want to sell, it’s about the need of the buyer. So, the pros of geographic approach is the deeper penetration into the market that enables you to understand specific needs of that country and you can customise the strategies, accordingly. Since our business is all relationship and trust driven, geographic approach helps you strengthen relationship with all the overseas partners.
The more people know you and your brand, the better becomes its presence. Treatment outcomes and services, of course, play an important role. If that remains constant, there is definite increase by stronger engagement in a particular geography. It helps you master knowledge about a country, know the culture, people, behaviour, tastes and expectations.
Pros are more than the cons but the biggest one is unpredictability. Terrorism, bomb blasts, wars, government change, policy change, economic crises like in the GCC countries where they are going through oil crises. Nigeria is going economic crises, so it has affected the inflow of patients. So, depending on any one particular market or country is very risky.

Vikas Tyer
Sr General Manager
International Business
HealthCare Global

We have adopted a mix of cluster and source approach. Our approach is guided by factors such as the location of a hospital in India, flight connectivity to that location and historical preferences for that geography. Hospital business will also depend on the geographical approach, although there are few geographies which feed all most of the geographies in India.
For cluster approach, at HCG, we have divided globe into five verticals at HCG East Africa, West Africa, Southern Africa, MINA and Asia- which is further divided as per the geography wise requirement. Each region at HCG has a regional head
or a zonal head, followed with a team under him.
Building a team on the ground helps in deeper penetration of your brand and helps in building your corporate, insurance and MOH business. This also helps in HCG reaching interiors of the countries and meet key opinion leaders, which matter a lot in those geographies. At HCG, we also explore new markets as well as develop them to a sustainable level where team can be built.

The Game Changers – The top 10 MVT facilitators that leading hospitals opt for

The Game Changers – The top 10 MVT facilitators that leading hospitals opt for

Several healthcare organisations largely depend on local MVT facilitators to get a steady stream of international patients. Around 60% of MVT patients in India get routed through facilitators, point out market analysts. We present you a list of top 10 MVT facilitator companies, based on recommendations from hospitals.

Company started in: The company was started as High Beam Global in the year 2010. It was changed to HBG Medical Assistance Pvt. Ltd. in 2011.
Founded by: Abhik Moitra and Nandita Gupta.

Geographies it taps: It assists patients from 14 countries: Nigeria, Kenya, Uganda, Tanzania, Ethiopia, Sudan, South Sudan, Ghana, Iraq, Oman, UAE, Yemen, Uzbekistan and Bangladesh.

Indian cities it sends patients to: New Delhi, Mumbai, Chennai, Bengaluru & Hyderabad.

USP of the company: Says Abhik Moitra, COO, HBG, “HBG’s USP is our operation team with language experts who are trained to ensure that we bring smile on the face of each and every patient.”

Holding medical camps/CMEs in foreign locales? Often, it organises medical camps, CME programmes, community talks and networking dinner programmes in almost all countries where it operates.

Revenue sharing model with clients: “We get our consulting fee from the hospitals. Similarly, we pay consulting fee to our distribution chain,” says Moitra.

Mode of payment: “We deal only through bank accounts and follow each and every rule of the land,” says Moitra.

Thoughts about MVT segment in India: Says Moitra, “Business from countries like Nigeria, which were larger contributors to India’s medical tourism industry, have plunged due to the low oil prices and currency depreciation. Other nations such as Kenya, which are politically and economically stable, have growing in the stature. We foresee new markets such as Namibia, Angola, Eastern European countries becoming a new source of patients for India very soon.”

Oyster and Pearl Hospitals – Blending safety and advanced techniques in healthcare

onpOyster and Pearl Hospital, Pune

With an exuberance in the overall healthcare diligence, Oyster and Pearl (ONP) Hospital is one of the best and leading hospital providing 24-hour medical access in the city of Pune. With a legacy of 59 years in healthcare, our team of doctors, nurses and support staff are geared to serve people with exemplary standards. The hospital offers world class health care services to the patients. Reputed for its clinical excellence, ethical practices and patient centricity, the hospital is among the reliable service provider of the city. With a flagship of health care, at Oyster and Pearl you experience the highest quality standards of medical treatment, and we care for you, like we would for our own!We have a state-of-art infra-structure along with the latest technological advancements and improvements that are all attainable for patients. Furnished with a total number of 22 specialties all under a single platform, Oyster and Pearl Hospital promises to deliver health services for patients all around. Excelling at various fields, there are several specialized medical specialties at ONP where people can avail comprehensive care and facility.

We offer sophisticated diagnostic care in essentially every specialty of medicine. Our hospital is one of the top most hospitals that perform about 6500 major surgical procedures in a year. Apart from this, ONP is armed with:

  • 6 independent Units
  • 360 beds
  • 100 + Specialist doctors
  • 30 Adult medical + surgical ICU beds

Persistently pushing our prospects to excellence, we are relentlessly pursuing solutions to provide better patient care by improving our overall facilities of hospital management and at the same time ensuring control on cost to the patient. The work of our team has always been directed by the needs of patients that are conveyed by our best medical expertise and advanced procedures.

ONP General Hospital at Shivaji Nagar, Pune desires to extent its commitment to excellence to serve the patients not only in Pune but also across the globe. We, at ONP have a different approach towards medical tourism. We actually serve the patients while they are in the hospital for the surgery / treatment. Our team of clinical coordinators and patient care managers meet the patient daily. They coordinate with our international patients with our hospital crew to ensure smooth and seamless care of our patients for our patients and their attendants.

Our six units are :-

ONP General Hospital

Multispecialty Hospital
Ganeshkhind Road,
Shivaji Nagar, Pune
ONP Tulip Hospital

Woman & Child Hospital

Off SB road,
Gokhale nagar,
ONP Meera Hospital

Woman & Child Hospital
Shankar Seth Road,

ONP Rainbow Polyclinic

Rainbow plaza building,

Above Mc. Donalds

2nd floor, Shop no 203

Jagtap Dairy,

Shivar Chowk


ONP Rainbow Hospital

Rose Icon,

Sn.72.BRT Road,

Pimpale Saudagar


ONP Nulife Hospital

Village Khandkale

Off Mumbai-Pune Highway

Kamshet, lonavala

(Starting from February 2017)


Central Appointment Desk : +91-9373813040

Land line  : 020 67216600 / 67216699




NOVA IVI Fertility on a growth trajectory

nova-logoWith 13 centres in 10 cities, Nova IVI is the largest and most widespread chain of fertility centres in India

Ranked among the top infertility specialists in India, Dr Manish Banker’s experience spans decades. He has successfully helped over 10,000 IVF pregnancies happen across the country. A gold medalist while pursuing his Doctor of Medicine (MD) at the Gujarat University, Dr Banker was the president of the Indian Society for Assisted Reproduction (ISAR) and is currently a member of the draft committee for ART Bill of India…………

To read more click here: 

novaFor more information visit: