Columbia Asia launches its official mobile app
It is yet another initiative in its digital transformation journey
Columbia Asia has launched its official mobile app aimed to enhance their service offerings to patients. Keeping up with emerging healthcare trends that are shaping the industry globally further drives the needs for hospital operators to continuously make patients’ experience at hospitals hassle-free and less time consuming. The patient-centric application allows for services such as booking and managing of appointments, payment, hospital-related queries, along with retrieving of corporate information and promotions to be more seamless and efficient.
Said Dr Kelvin Loh, Group Chief Executive Officer, Columbia Asia,”The key trends observed by us clearly highlight that modern patients are demanding for personalised, quick and seamless healthcare delivery. This makes dealing with the healthcare system much more convenient for them, something that hasn’t been typical of healthcare delivery systems in the past. Our studies have also shown that technology advancements in healthcare have the potential of closing the communication and information gap between patients and providers. As a company that is continuously looking for better ways to enhance services to our patients, we will try to bring in newer systems and processes that will be in line with demands of the times.”
He added that the launch of the official mobile app is yet another initiative in its digital transformation journey, as more and more people, particularly the millennials are opting for healthcare providers that offer treatment with added convenience. “Aside from better serving the needs of our patients, the mobile application gives us a cost-effective solution to reduce time in operational manpower,” added Dr Loh.
During the trial period of the mobile app deployment, Columbia Asia witnessed encouraging results including 16 percent cut down in out-patient journey time and an overall improved staff efficiency of 8 to 9 percent, subsequently adding to increased time for staff-patient engagement.
A vailable on both iOS and Android platforms, Columbia Asia is looking at the enhancement of several services in the future such as exclusive medical package offerings and more. Pilot program has also been launched with an app for physicians as part of its efforts to improve connectivity to the IT platform to aid in better patient engagement.