Essar Foundation launches Sahej menstrual hygiene app

The Sahej app features a one-of-a-kind e-store of menstrual products manufactured by women-led micro enterprises and SHGs

Essar Foundation, CSR, Menstrual hygiene, The Sahej app, Kaustubh Sonalkar, E-store of menstrual products, E-store




Essar Foundation, which is the CSR arm of Essar, has launched the Sahej app that promotes awareness about menstrual hygiene. The app has been developed in consultation with key NGOs (Non-governmental Organisations) working in the menstrual hygiene space, namely the Rotaract Club, Kavach A Movement and Ghar Bachao Ghar Banao Andolan. The Android-based app encourages adolescent girls to maintain menstrual health by availing of hygienic products at subsidised prices.


The Sahej app features a one-of-a-kind e-store of menstrual products manufactured by women-led micro enterprises and SHGs (Self Help Groups). It also provides a platform to donate sanitary napkins to underprivileged women, as well as equip Aanganwadi workers with the right information for educating girls from rural India on correct menstrual hygiene. Additionally, the app provides for unique ways to promote menstrual hygiene awareness through interactive game-based learning, educational videos by renowned doctors, and a period tracker. Available in three languages—Hindi, Marathi and English—the app caters to the customised needs of every woman across every age group.

Kaustubh Sonalkar, Essar’s Group President-HR, and CEO – Essar Foundation, said, “Sahej is not just a menstrual hygiene management app. It is a movement to sensitively, yet assertively, address the subject of menstruation. With the ongoing COVID-19 crisis, many women will have limited access to menstrual hygiene products and services. We hope Sahej will help break geographical and linguistic barriers to equip women with the right information and products.”

The company has also distributed over 400,000 sanitary napkins to women in Mumbai slums and the Mumbai Police, in collaboration with BMC (Brihanmumbai Municipal Corporation) and BEST (Brihanmumbai Electric Supply & Transport).