Grado launches anti-viral fabrics
It is the first textile company to produce fabrics engineered for protection against viruses and microbes using Neo Tech technology
In the wake of COVID-19, GRADO has come up with NEO TECH technology wherein the products are high quality, utilitarian and have a shield against bacteria and viruses alike. GRADO has been supplying specialty anti-microbial fabrics to multiple brands - both domestic and abroad.
NEO TECH is a unique technology developed by the Donear group companies, perfected by brand GRADO at its manufacturing units. The fabric is revolutionary and has been certified by top-laboratories such as NABL accredited Bio Tech Services. Leveraging NEO TECH techniques, GRADO has developed specially designed anti-viral and anti-bacterial fabrics that inhibits growth and retention of micro-organisms, making them safe and hygienic.
GRADO NEO TECH fabrics have been certified safe to wear/ use for any kind of garment – suits/ jackets/ trousers. These fabrics retain their properties up to even 50 washes, and are suited for everyday wear. Currently, we are geared up to take on bulk orders and should be able to roll out to the market within a few days of lockdown being lifted.
These fabrics have received wide acclaim from multiple industries – hospitality, hospitals, etc.
Commenting on the range, Rajendra Agarwal, Mentor, GRADO, said, "We have been investing in R&D since a very long time. We have been pioneers in introducing a lot of innovative products in the market in the past as well with products such as STREEZA (4-way stretch fabric), ICE-touch (making you 5 degrees cooler) and Uncrushable (for wrinkle resistance) amongst others, which are continuing to fare extremely well. NEO TECH® is the latest addition to that long list.”
He adds, “Given the current world situation, we wanted to be in a position to offer a more hygienic product choice to the market post this lock-down; and what could be better than anti-viral clothing that can be worn by anyone and everyone. We are really happy about the outcome and also feel proud about contributing to the nation during these trying times."
The brand GRADO is a coming together of synergies from legacy brands GRASIM Suiting (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. GRADO had one of the greatest celebrities of Indian cinema, Amitabh Bachchan as the Brand Ambassador.