Practo & RBL Bank launch India’s first health-focused credit card
Practo users will be able to apply their credit cards directly on the Practo app and RBL Bank’s website
RBL Bank, one of India’s fastest growing private sector banks and Practo, India’s leading digital healthcare platform, have partnered to launch a co-branded credit card, powered by Mastercard. This industry-first credit card is available starting today, on both Practo and RBL mobile apps and websites.
In a world where people are increasingly busy to pay attention to their day-to-day health needs, this is an innovative step to encourage users to think health-first on a daily basis. The card is designed to cater to customers in both metros and non-metro cities, through Practo and RBL Bank’s extensive customer base that spans across the country. With benefits like unlimited online consultations with doctors 24*7, users are guaranteed that there is an experienced qualified doctor available to them whenever there is a need - instead of relying on self-diagnosis or advice from friends and relatives.
The benefits of RBL Bank Practo Plus credit card include: unlimited online consultations with doctors 24*7 for 1 year, one free full body health check-up and for every Rs. 100 spent on this card, cardholder earns 1 Practo HealthCash. HealthCash can be used while availing Practo services like ordering medicine, tests, online consultations (1 Healthcash = 1 Rupee)
The moment the credit card is issued, a Practo health plan account gets created on Practo app. The cardholders need to login with their registered mobile number to access this plan under the "MyHealth Plan" section on Practo. The card also offers two complimentary domestic airport lounge access every quarter.
At the launch of the card, Harjeet Toor, Head – Retail, Inclusion & Rural Businesses, RBL Bank, said, “We are delighted to enter into a partnership with Practo and launch a card that prioritizes good health and well-being. The partnership is a perfect example of how two diverse industries can come together to offer a compelling value proposition for customers. Healthcare is a largely untapped segment and this partnership will be a great opportunity for the Bank and Practo to leverage on each other’s strength to capture the market and offer customers a one-of-a-kind health card with exciting offers. The Bank’s credit cards business has performed extremely well this year and with this partnership we look forward to strengthen our business further by entering a new market segment.”