Watch Your Health, Madhavbaug launch Phygital healthcare platform

It will harness data through machine learning to identify a patient’s cardiovascular diseases faster

The two companies forayed into the patient treatment space in addition to the health and wellness space.
Getty Images
The two companies forayed into the patient treatment space in addition to the health and wellness space.

Watch Your Health, a tech startup with over 10 lakh serviced clients served digitally across India, has associated with Madhavbaug, a chain of 255 cardiac care clinics and two hospitals, to launch a new age Phygital healthcare platform.


The two companies will leverage their individualistic expertise for this enterprise – Watch Your Health’s digital expertise and Madhavbaug’s proficiency in patient treatment. Data analysis and over 120 national and international research papers submitted to universities like Lancet have helped in this platform’s foundation. It harnesses data through machine learning, which helps identify patients’ problems faster, suggest the right program and helps the doctor track their progress and take necessary action as needed.

Ratheesh Nair, CEO, Watch Your Health said, “Our expertise of digital journey with over 10 insurance companies has broadened our vision. We are now advancing from user health and wellness space into patient treatment space and hope to influence and save lives.”

The app tracks day-to-day activities and diet intake including statistics like number of steps, sleep duration, and active hours. This detailed analysis of their lifestyle pattern gives them a peek into their adherence as per the program set by the doctor. The doctor, on other hand, can remotely track patient adherence on their prescribed diet, activities and medicine intake. It also motivates patients and provides them gratifications in the form of badges – a disciplined patient can find their name in the wall of fame thus motivating other patients to achieve what seems unachievable.

Rohit Sane, CEO, Madhavbaug said, “We have already proved the benefits when modern technology is integrated with research-based Ayurveda to heart patients. If technologies like machine learning, artificial intelligence and remote patient monitoring are added to it, it can be the best tool to free India from the clutches of cardiovascular diseases.”

Share