33% millennial women have irregular periods compared to Gen-X
Significant number of male users on femtech app
Nyra, the women’s health, wellness and menstrual tracking app from Vivant, a Singapore based health-tech start-up revealed findings that illustrate 18.3% male users vs. 81.7% female users on the app. The app helps to track period, fertility, ovulation, mood, lifestyle and physical activity along with a host of other features dedicated to women.
The insights further disclosed that, although 67% of the app user base witness regular periods, irregular periods continues to be a bane for 33% of the population, which include women hailing majorly from the millennial 18-35 age group, as hectic lifestyles and fast-paced lives take a toll on their bodies. Adolescents below the age of 18 make up about 11% of the total user base, closely followed by the 18-20 age group at 12%. A majority of the app users finds itself in the 21-40 age group, which makes up a massive 68% of the app’s total user base.
Adrit Raha, CEO, Vivant said that, “It is very interesting to note that Nyra as a platform has more than 77,000 male users which suggests a major paradigm shift towards menstruation/periods being accepted as a natural biological process rather than being viewed as a taboo. We hope to be able to help women with apt menstrual hygiene and reproductive consultation as well as be an aid to men who wish to comfort their loved ones.”
Another intriguing find is that 34% of users visit the platform to try and conceive; 22% to track their periods and 24% or one in every 4 users visits the app to avoid pregnancy. Furthermore, Nyra reveals that 43% of their total user base resides in North India, while 30% hail from South India, 17% from West & 9% from East regions of the country.
Currently, the app has over 4.2 lakh users, 81.7% women and 18.3% men on the platform.