Moov joins ‘Fit India Movement’ to raise awareness on growing new age lifestyle pains

Launches new Aavance Gel with Diclofenac

Moov, Fit India Movement, Narendra Modi, #MakeYourMoov, Gautam Gambhir, Pankaj Duhan, RB Health South Asia, Aavance Gel, Diclofenac

In an endeavour to support Prime Minister Narendra Modi’s vision of ensuring a Fit India, Moov launched #MakeYourMoov challenge with former cricketer Gautam Gambhir that aims to raise awareness on the increasing level of new age pains caused due to sedentary lifestyle. Moov recently launched Moov Advance Gel to ensure fitter India.

Commenting on the occasion Indian politician and former cricketer, Gautam Gambhir said “I am delighted to see brands like Moov coming together to join Prime Minister Narendra Modi’s Fit India Movement to take it to the next level with the #MakeYourMoov challenge. Our concerted efforts to raise awareness around pains caused by new age lifestyles, will help make India a fitter nation. Because as Moov rightly says – Your Movement Matters”

Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, further added, “Moov has been India’s trusted number 1 pain relief brand since 1986, helping Indians deal with their back pain. With the changing lifestyle choices, there was a need for a more targeted solution that helps with chronic pains occurring due to the sedentary and inactive regimes people follow.”