In a move set to transform the ₹24,000 crore Indian skincare market, Mumbai-based health-tech platform Skin Beyond Borders (SkinBB) launched its pioneering Skincare Metaverse skinbb.com.
This innovative digital ecosystem integrates cutting-edge AI technology with clinical knowledge, creating a unique synergy between consumers, clinicians, and industry partners.
The platform introduces LabelLooker 1.0, an AI-powered ingredient scanning tool that represents a significant leap in skincare technology. LabelLooker 1.0 is also powered by Ingredipedia, a proprietary personal care ingredient database that stands as a testament to successful Industry-Academia collaboration. Developed in partnership with VES College of Pharmacy (VESCOP), Mumbai, Ingredipedia currently lists over 1,000 ingredients and is continuously expanding.
Ajit Marathe, Founder & Chief Innovation Officer, Skin Beyond Borders said, “By offering science-based education free of charge, we hope to contribute to the democratization of skincare knowledge using technology. Our aim is to enhance how skincare information is shared and utilized across the entire ecosystem; the Skincare Metaverse that uniquely bridges the information gap between consumers, clinicians, and industry professionals worldwide. What sets SkinBB apart is our commitment to unbiased, science-based education. Our LabelLooker 1.0 feature, for instance, empowers consumers to understand product ingredients like never before. Meanwhile, our expert-driven content ensures that users have access to reliable, cutting-edge skincare knowledge.”
Dr. Soma Sarkar, MBBS, MD, Dermatology, Co-Founder, SkinBB adds, “As dermatologists, our primary goal is to empower patients with knowledge to make informed skincare choices. In today’s market, consumers are increasingly seeking facts, transparency, and scientific evidence—not just attractive packaging. There’s a pressing need for unbiased, scientifically accurate skincare information, not only for consumers but also for professionals in the field. SkinBB’s innovative platform addresses this need by providing science-backed information and fostering a community where users can connect, learn, and share experiences. We’re committed to offering tools and resources that put the power of knowledge in the consumer’s hands. By promoting evidence-based education and transparency.”
Dr. Pravin Banodkar, MBBS, DNB (Dermatology), Co-Founder, SkinBB added, “The skincare industry faces a paradox: product demand surges while consumer education lags, creating a gap exploited by misleading marketing and unreliable information. This can lead to ineffective or harmful practices. Navigating this information overload is overwhelming for consumers. SkinBB will attempt to address this by bridging complex dermatological science with consumer-friendly education, providing accessible yet rigorous information. We’re empowering informed decision-making about skin health. Our approach extends beyond product selection to a holistic understanding, including lifestyle factors and environmental influences. As dermatologists, we view this as a positive shift towards preventative care and long-term skin health management.”
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