Sugar.fit, a health-tech start-up dedicated to managing and reversing Type 2 and pre-diabetes, has announced the onboarding of the legendary cricketer, Sachin Tendulkar, as its brand ambassador and strategic investor.
Through a holistic, science-backed, and data-driven digital health experience, Sugar.fit has transformed diabetes care treatment with its unique evidence backed treatment options. This strategic partnership with Sachin Tendulkar will aid Sugar.fit in its journey as a strong force in the battle against Type 2 diabetes, according to the company.
The company believes its alliance with Tendulkar reflects its commitment to providing effective, sustainable solutions for diabetes reversal and management along with Sachin’s vision of a fitter and healthier India. As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program.
Sugar.fit has made significant strides in the space of outcome driven diabetes care solutions. Over 51,000+ paid subscribers are on their platform under the guidance of 100+ doctors and 300+ coaches. This holistic approach to diabetes care has yielded positive health results for users – 90 percent of them see a reduction in their sugar levels while also reducing their reliance on medicines, the company stated.
Sugar.fit has also recently launched a range of products such as sugar control atta, sugar control rice, diabetes protein powder, sugar control juice and sugar control vinegar. These products are designed to support better blood sugar management and overall health for the complete family, complementing its holistic approach to diabetes care.
Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit, said, “We are deeply honoured to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”
Sachin Tendulkar said, “Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India”.
Sugar.Fit is backed by Mass Mutual Ventures, Cure.Fit, Endiya Partners, Tanglin Venture Partners and B Capital.
