Adroit Biomed introduces innovative bio-wellness products
The Indian skin care market stood at $ 1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023
Adroit Biomed, a Mumbai-based pharmaceutical and wellness company with a focus on cosmetology and dermatology, has introduced innovative bio-wellness solutions for beauty and holistic health, essentially driven by a focus on ‘beauty from within. Through partnerships with reputed international manufacturers and research labs, Adroit has introduced a meticulously designed product range that is based on the core concept of ‘beauty from within and holistic health’ to antifungals and anti-acne preparations.
The Indian skin care market stood at $ 1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023. This can be attributed to a number of factors, including innovations in skin care products, the rising awareness about healthy skin routines and the need for a real, long term solution to skin problems that go beyond cosmetic fixes. Further, from the aspirational fair and smooth skin a decade ago, new age consumers and brands are redefining beautiful skin as healthy and naturally glowing. With narratives around essential skin care regimes involving a healthy diet, adequate water intake, exercise and intake of vitamins and antioxidants, the new age consumer is taking ‘healthy skin’ much more seriously than just a cosmetic ‘fix-up’.