Aditya Birla Health Insurance joins hands with Paytm to offer bite-sized product

Covers starting with premium as low as Rs 149

Aditya Birla Health Insurance, Paytm, Bite-sized product, Aditya Birla Capital Limited, ABCL, Mayank Bathwal, Amit Nayyar, Technological innovations, Digital innovations

Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services’ conglomerate, announced its partnership with Paytm, India's leading payment gateway to promote bite sized group health insurance products for Paytm’s 130 million active customers across the country.

Bite-sized insurance cover, also known as sachet insurance, is available with hassle-free documentation process as compared to traditional health insurance products. These products are tailored as per the needs of working professionals and millennials. Bite sized products are popular among customers who are seeking health plans at an affordable low price for their specific health needs.

The whole idea behind this partnership is to make health insurance extremely affordable and instantly available to the people. Aditya Birla Health Insurance in association with Paytm will offer a host of innovative offerings, including unique covers like common communicable illness cover, dental cover, diabetes cover and cancer cover with premium starting as low as Rs 149.

Speaking on the announcement, Mayank Bathwal, CEO, Aditya Birla Health Insurance Co, Ltd. said, “At Aditya Birla Health Insurance, our endeavour is to provide need-based health insurance solutions to our trusting customers. We are acknowledged for our product innovation, customer engagement, and technology advancements. Our association with one of the leading payment aggregators Paytm, further strengthens our commitment to make quality health insurance products more affordable and conveniently accessible to millions of customers across India through digital innovations.”

He further added, “With this partnership, we look forward at extending our health insurance solutions through Paytm’s robust presence across the country backed by technological innovations.The whole idea behind this partnership is to make health insurance extremely affordable and instantly available to the people. Aditya Birla Health Insurance in association with Paytm will offer a host of innovative offerings, including unique covers like common communicable illness cover, dental cover, diabetes cover and cancer cover with premium starting as low as Rs 149."

Speaking on the announcement, Amit Nayyar, President, Paytm said, "We are deeply focused on offering innovative and customized insurance solutions to our millions of customers. We are looking to simplify the journey for customers from purchase to claim process. Offering need based bite sized-products in simplified digital mode helps customers to get insured easily and increase insurance penetration in India. This partnership further strengthens our ability to offer innovative products to our customers."

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