Tata Trusts launches health campaign on COVID-19 in Karnataka

The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging

Tata Trusts, COVID-19, Awareness campaign, Video messages, ‘5 kadam, Corona mukt jeevan’



Tata Trusts has begun a state-wide community outreach through a series of video and audio messages to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19. These messages are publicly available on the Trusts’ social media platforms for any organisation to download and use. Beginning 31st March, the exercise is expected to have already reached about 4.5 lakh people in the state.  


The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging.


For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages including Kannada.


The Trusts have deployed 5 master trainers who in turn have trained a pool of 320 community resource persons (village volunteers) to deliver the message till the last mile. Through the existing network of the Trusts’ programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various internet and communication technologies, the programme is expected to have reached out to about 4.5 lakh people in Karnataka, till date