Prudential and PAI Health enter partnership to deliver a new way to measure physical activity on digital health app
Prudential enhances customer offerings and engagement by introducing the science-backed Personal Activity Intelligence score across 11 Asian markets
Prudential Corporation Asia (Prudential) and PAI Health announced that PAI Health's science-backed activity metric for heart health, known as Personal Activity Intelligence, will be featured in the Pulse by Prudential (Pulse) digital health app, the first of its kind to offer holistic health management to consumers in Asia.
PAI Health services will be available to Pulse users across 11 markets in Asia. PAI adds to a growing suite of services on Pulse, which provides access to health and wellness tools and real-time information to consumers across the region. Since the launch of Pulse in August last year, the app has already been downloaded over 6.5 million times.
Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "It has never been a more important time than now to help people build health resilience and boost immunity by adopting a more active lifestyle. Through Pulse, we are committed to providing leading technology, content and services to help people live healthier lives. We are excited to add PAI Health's programme to our platform and provide new actionable heart health insights to users, so we can help them live healthy and well, for longer."
The collaboration will allow Pulse users to benefit from a ground-breaking new activity score and health programme that guides people to better health, by quantifying the exact level of physical activity each person needs to reduce the risk of cardiovascular disease mortality. Derived from one of the most comprehensive health studies (the HUNT Study), and recently validated with a large US population of over 56,000 participants, maintaining a PAI score of 100 or more has been associated with a reduction of mortality risk from cardiovascular disease and other lifestyle diseases by an average of 25%, with the potential to extend people's lives by an average of five years.
Users require a compatible heart monitor wearable to enable the PAI feature in the Pulse app. The PAI feature is device-agnostic, meaning it can be used with any leading wearable brands including Apple, Garmin and Fitbit devices. Users can set and achieve health goals, track physical and nutrition activities, receive feedback, coaching and guidance on their health and fitness, as well as access useful content and insights. For those without an existing device, Huami, a healthcare services technology company and world-leading maker of smart wearables, will be a featured partner enabling customers to purchase their affordable Amazfit devices directly via the Pulse app.
"PAI is becoming the new health standard for physical activity, addressing the global health problem of inactivity that has reached concerning proportions," says Sally Powell, General Manager of PAI Health. "Given that PAI is so inclusive, being suited to all fitness levels and recognising all forms of physical activity, we are delighted that Prudential will be introducing PAI in the Pulse app. This will motivate millions of users to become more active with a potential to make profound improvements in public health."